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Come on in,
the water's fine!

I'm Billy Brown, but you can call me Chill Bill.
I help people find their chill through real food, cold, breath and good company.

Billy 'Chill Bill' Brown laughing in an ice bath
Real cold. Real food. Real fun.

The origin story

Part nutritionist. Part Wim Hof instructor.
Mostly river otter.

I grew up on Lake Couchiching — rolling in snow, swimming in October, spending winters skiing and building forts.

I studied zoology because I wanted to know what separates us from chimps. What I found was that the question itself was kind of wrong. We're not separate from nature. We ARE nature. We just convinced ourselves otherwise — and then wondered why we felt so off.

Somewhere along the way, adults forgot how to really play. How to be loose and free with each other without needing something to take the edge off first. I know that pattern well. And getting honest about it changed everything — you can read the short version of that story up top.

These days I'm a Registered Holistic Nutritionist, a certified Wim Hof Method instructor, and the co-founder of the Couchiching Cold Community — 600+ people who jump in the lake together and somehow end up becoming really good friends. I also teach recovery-based wellness to men at Seven South Street Addiction Treatment Centre. It's some of the most meaningful work I do. And I'm part of the team at Glen Oro Farm, an eco retreat where I'm helping build out their wellness and retreat offerings.

The habits we build are deceptively small. The results are not. Nobody heals alone — and it's way more fun with company.

Billy leading breathwork at the lake

Chill Bill leading breathwork on the waterfront, Orillia

Credentials

  • Human Birth (1987)
  • Bachelor of Science (Hons) · Zoology (2010)
  • Registered Holistic Nutritionist · Canadian School of Natural Nutrition (2013)
  • 500-hour Registered Yoga Teacher (2019)
  • Otter (Lake Couchiching · est. 1987)
  • ~2,000 clams collected · 5¢ each · zebra mussel crisis of the 90s
  • Co-founder · Couchiching Cold Community (2022 · 600+ members)
  • Certified Wim Hof Method Instructor (2023)

Ways to play

Want to chill?

01CommunityFree. Everyone welcome.

Bringing people together to get outside, have fun, and feel good.

Co-founder · since 2022

Couchiching Cold Community

Saturday mornings · Couchiching Beach Park, Orillia

650+ people who jump in Lake Couchiching together and somehow end up becoming really good friends. First-timers are always welcome. Bring a towel and warm clothes. We'll take care of the courage.

Join the CCC Facebook group →
Warm-up leader

Moose Beach parkrun

Saturday mornings · Moose Beach Park, Orillia

I lead the warm-up before the free weekly 5K. Walk it, jog it, run it. Everyone's welcome and nobody gets left behind.

02WorkshopsOne session. Learn by doing.
Wim Hof Method Fundamentals workshop with Billy Brown, Saturday November 21 in Orillia

Next workshop

Wim Hof Method Fundamentals

An afternoon of breathwork, cold exposure and mindset. We cover the science, breathe together, share a warm lunch, then get in the ice bath. You leave with a daily breathing practice and the confidence to cold plunge safely on your own. First-timers welcome.

When
Sat Nov 21 · 1–5 pm
Where
Back to Function
26 Colborne St E, Orillia
Cost
$135 · lunch included

Bring a swimsuit, towel, warm layers, water bottle and yoga mat. Not recommended if you're pregnant or have epilepsy, a heart condition or high blood pressure. Waiver required.

Wim Hof Method
Breath, cold and mindset.

Certified workshops in Orillia and Barrie.

See all upcoming workshops →
Nutrition Workshops
Real food skills. Hands on.

Meal Prep 101: cook a week of good food without losing your Sunday.

Get workshop dates →
03Group CoachingSix weeks. Small crew. Real change.
04Corporate & TeamOffsites, wellness days, retreats.
The painted dragon face on Billy's mobile sauna
We trade the trust fall for a cold plunge.

Breathwork, cold, and real talk on nutrition and stress. Plus the dragon sauna.

Book your team →

The philosophy

Your body already knows.

People aren't just looking for a better diet or a new supplement. They're looking for a way to feel less anxious, less overwhelmed, less like they're barely holding it together. What they're really searching for — even if they don't have the words for it — is nervous system regulation. The ability to feel genuinely calm, present, and alive. Everything I do points at that one thing.

The strongest predictor of how long and how well you'll live isn't your diet, your VO2 max, or how cold your ice bath is. It's the depth of your relationships. Connection is the medicine — and the antidote to addiction. Your body already knows this. The goal isn't to follow a system. It's to get out of the way.

"There's nothing that feels as good as jumping into a lake in the middle of winter — totally confident, walking around in your bathing suit while people rip past on snowmobiles, and the chickadees are the only birds making any sound."
Read the full philosophy →

About Billy Brown Nutrition & Wellness

Billy Brown (a.k.a. Chill Bill) is a Registered Holistic Nutritionist and certified Wim Hof Method instructor based in Orillia, Ontario, on Lake Couchiching. He runs group nutrition coaching programs, Wim Hof Method workshops and hands-on nutrition workshops like Meal Prep 101 across Orillia, Barrie, Simcoe County and Muskoka, plus corporate wellness events. His next Wim Hof Method Fundamentals workshop is at Back to Function in Orillia. He leads the free Saturday parkrun warm-up at Moose Beach Park, co-founded the Couchiching Cold Community, teaches recovery-based wellness to men in addiction recovery at Seven South Street, and works with Glen Oro Farm eco retreat on wellness and retreat programming.

Get in touch

Let's talk.

No pitch, no pressure. Tell me what you're working on and we'll figure out if I can help.

Book a discovery call

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