I'm Billy Brown — you can call me Chill Bill. But I wasn't always that chill.
Substances were keeping me from the thing I actually needed: real connection — with people, with nature, with myself. Once I got honest about that, everything changed. Now I help people — and their nervous systems — find their chill using cold, sauna, breath, food and play, all baked into a tasty community.
The origin story
I grew up on Lake Couchiching — rolling in snow, swimming in October, spending winters skiing and building forts.
I studied zoology because I wanted to know what separates us from chimps. What I found was that the question itself was kind of wrong. We're not separate from nature. We ARE nature. We just convinced ourselves otherwise — and then wondered why we felt so off.
Somewhere along the way, adults forgot how to really play. How to be loose and free with each other without needing something to take the edge off first. I know that pattern well. And getting honest about it changed everything — you can read the short version of that story up top.
These days I'm a Registered Holistic Nutritionist, a certified Wim Hof Method instructor, and the co-founder of the Couchiching Cold Community — 600+ people who jump in the lake together and somehow end up becoming really good friends. I also teach recovery-based wellness to men at Seven South Street Addiction Treatment Centre. It's some of the most meaningful work I do. And I'm part of the team at Glen Oro Farm, an eco retreat where I'm helping build out their wellness and retreat offerings.
The habits we build are deceptively small. The results are not. Nobody heals alone — and it's way more fun with company.
Chill Bill leading breathwork on the waterfront, Orillia
Credentials
Ways to play
Start free. Go deeper when you're ready. Most people dip a toe on a Saturday, come to a workshop, and end up in coaching. No rush.
I lead the warm-up before the free 5K parkrun. Walk it, jog it, run it. Everyone's welcome and nobody gets left behind.
A group dip in Lake Couchiching with 600+ of the friendliest cold weirdos around. Bring a towel and warm clothes. We'll take care of the courage.
Season starts Sat, Oct 24Join the crew: Facebook group · Facebook page · Instagram
Next workshop
An afternoon of breathwork, cold exposure and mindset. We cover the science, breathe together, share a warm lunch, then get in the ice bath. You leave with a daily breathing practice and the confidence to cold plunge safely on your own. First-timers welcome.
Bring a swimsuit, towel, warm layers, water bottle and yoga mat. Not recommended if you're pregnant or have epilepsy, a heart condition or high blood pressure. Waiver required.
Certified Wim Hof Method workshops around Orillia and Barrie. Breath, cold, and mindset. Learn the science, feel it in your own body, and leave with a practice you can do on your own. See all my upcoming workshops →
Get workshop dates →Starting with Meal Prep 101: how to cook a week of good food without losing your Sunday, spend less, and actually look forward to lunch. Practical, social, and tasty.
Get workshop dates →A small crew, six weeks, and one simple goal: feel better in your body and actually enjoy getting there. Nutrition is the core, with sleep, movement, breath and mindset woven throughout.
No 47-step protocols. Tiny changes, made together, that add up to big results. We aim for 80% whole foods, 20% soul foods, and learn to pace for the marathon instead of sprinting. Plus you get a group of people in your corner, which is half the medicine.
Want one-on-one instead? I keep a few private coaching spots open. Ask me about it →
Get first dibs on the next cohort →Team offsites, corporate wellness days, leadership retreats. I bring breathwork, cold, and real education on nutrition and nervous system regulation, plus the dragon sauna when the setting's right. Your team leaves more connected than any trust fall ever managed.
Book your team →The philosophy
People aren't just looking for a better diet or a new supplement. They're looking for a way to feel less anxious, less overwhelmed, less like they're barely holding it together. What they're really searching for — even if they don't have the words for it — is nervous system regulation. The ability to feel genuinely calm, present, and alive. Everything I do points at that one thing.
The strongest predictor of how long and how well you'll live isn't your diet, your VO2 max, or how cold your ice bath is. It's the depth of your relationships. Connection is the medicine — and the antidote to addiction. Your body already knows this. The goal isn't to follow a system. It's to get out of the way.
Stay in the loop
The 15 most important things I'd tell you — cold, food, sleep, breath, and connection — to help you feel like your wildest, most alive self. No fluff, no 17 emails a week, plus first dibs on workshop dates and the next group coaching cohort.
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About Billy Brown Nutrition & Wellness
Billy Brown (a.k.a. Chill Bill) is a Registered Holistic Nutritionist and certified Wim Hof Method instructor based in Orillia, Ontario, on Lake Couchiching. He runs group nutrition coaching programs, Wim Hof Method workshops and hands-on nutrition workshops like Meal Prep 101 across Orillia, Barrie, Simcoe County and Muskoka, plus corporate wellness events. His next Wim Hof Method Fundamentals workshop is at Back to Function in Orillia. He leads the free Saturday parkrun warm-up at Moose Beach Park, co-founded the Couchiching Cold Community, teaches recovery-based wellness to men in addiction recovery at Seven South Street, and works with Glen Oro Farm eco retreat on wellness and retreat programming.
Get in touch
No pitch, no pressure. Tell me what you're working on and we'll figure out if I can help.
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